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Priority Action Plan

Stonecareco.com.au - 12-Week Implementation Roadmap

📈 Recent SEO Wins (Oct 15 - Nov 1)

Location pages published Oct 15, 2025 - Already 4 pages getting impressions:

  • Gold Coast - Position 6.0 (already on page 1!) - 2 impressions
  • Brisbane - Position 38.1 - 9 impressions, 6 keywords
  • Paddington - Position 22.5 - 2 impressions, 2 keywords
  • Teneriffe - Position 72.5 - 2 impressions

Total: 15 impressions across location pages in just 2-17 days!

The fundamentals are improving:

  • ✅ 6 keywords moved to page 1 (top 10 positions)
  • ✅ Location pages indexing quickly (Gold Coast at #6 in 10 days)
  • ✅ Position improvements on key pages (+6 pages indexed, +16 keywords ranking)

Priority Action Plan

Month 1: Critical Fixes

Week 1-2:

📝 Week 1-2 Notes:
  • ✅ AWS Migration & Infrastructure - Migrated WordPress to AWS Lightsail (2GB instance, Sydney), Terraform-managed, static IP (3.107.143.34)
  • ✅ Performance Optimization - WP Rocket fully configured (cache, minification, lazyload, defer JS), database cleaned (503 revisions deleted, 57% reduction: 21MB → 9MB), automated monthly cleanup enabled
  • ✅ Security Hardening - Added HTTP security headers, hardened wp-config.php (disabled file editor, limited revisions), fixed file permissions, removed version disclosure files
  • ✅ System Stability - 2GB swap added for memory protection, plugin cleanup (68MB removed), load times: 0.15-0.35s (90% faster)
  • ✅ Styling Fixes - Fixed tick box padding on Tuffskin page footer, removed unused buttons
  • ✅ Database Configuration - Updated admin email to chris@neberg.com
  • ✅ Email Infrastructure - Provisioned AWS SES (domain identity, DKIM, IAM SMTP user), updated WordPress email addresses (backend: chris@neberg.com, customer-facing: info@stonecareco.com.au), installed and configured WP Mail SMTP plugin
  • ✅ DNS Cutover Complete - Site now live at https://stonecareco.com.au via Cloudflare with SSL enabled
  • ✅ Local SEO Pages Deployment - Created comprehensive location hierarchy:
    • 5 region landing pages: Brisbane, Gold Coast, Redlands, Ipswich, Logan
    • 26 suburb-specific pages (Brisbane: 8, Gold Coast: 8, Redlands: 4, Ipswich: 3, Logan: 3)
    • Each page includes: hero section, services grid, suburbs table, FAQs, contact CTA
    • Footer "Service Areas" section added to all pages with dropdowns for each region
  • ✅ Local Places Research - Added local landmarks, cafes, shopping streets, and parks to all 26 suburb pages:
    • Researched and documented 100+ local landmarks and businesses
    • Created structured "Local Landmarks & Places" section on each suburb page
    • Four categories per suburb: Local Landmarks, Coffee & Cafes, Shopping & Dining, Parks & Recreation
    • Responsive grid layout with emoji icons for visual appeal
  • ✅ Plugin Fixes - Reactivated TablePress (Technical page) and Spotlight Instagram Feeds (homepage)
  • ⚠️ Instagram Feed Token - Access token expired (Feb 2025), requires reconnection in WP admin to display feed images
  • ⏸️ SES DNS Records Pending - Domain verification TXT and 3 DKIM CNAME records need to be added for full email functionality

Week 3-4:

📝 Week 3-4 Notes:
  • ✅ ServiceM8 Integration - Connected live business data (API OAuth2), 90-day job metrics, quote conversion tracking, service profitability analysis with SEO recommendations, average order value $4,186
  • ✅ Location Page Meta Descriptions - Fixed critical SEO gaps on all 16 suburb pages (Brisbane: 8, Gold Coast: 8) with custom descriptions for each suburb
  • ✅ Automated A/B Testing - Implemented page-oriented testing system (one test per page, homepage excluded), 60-day baseline + 60-day test cycles with automatic rollback on performance decline. Currently 6 active tests running
  • ✅ Klaviyo Integration Complete - WordPress plugin built for ServiceM8 integration, webhook-based profile sync, 964 existing profiles subscribed to email list, automated subscription for new customers
  • ✅ Yoast SEO - Plugin was inactive, preventing meta tag output. Now activated and working correctly
  • ✅ CloudFlare Caching - Improving page load times and performance across all pages
  • ✅ TuffSkin Page SEO Optimization - Targeting high-traffic longtail terms: "tuffskin australia", "tuffskin sealer"
  • ✅ TuffSkin Australia Content Section - Added Australia-specific content addressing local market and service areas across Southeast Queensland
  • ✅ TuffSkin vs Traditional Sealers Comparison - Created detailed comparison section with feature table and use case recommendations
  • ✅ TuffSkin FAQ Section - Implemented FAQ addressing availability, longevity, compatibility, and maintenance questions
  • 🔄 Directory Submissions Started - Completed: Oneflare (oneflare.com.au). Pending Approval: Dlook (AS 31). Remaining: Yellow Pages Australia (AS 58), Google Business Profile, HandymanAustralia.com, RemodellingPro.com.au, Place-advisor.com, Fyple.biz
  • 📋 TODO - Check with Richard on ability to show generic TuffSkin price range on website for SEO

Month 2: Content Development

Week 5-6:

📝 Week 5-6 Notes:
  • ✅ Suburb-Specific Pages - Created 26 suburb pages (target was 10):
    • Brisbane suburbs (8): Paddington, New Farm, Bulimba, Ascot, Teneriffe, Kangaroo Point, West End, Fortitude Valley
    • Gold Coast suburbs (8): Surfers Paradise, Burleigh Heads, Broadbeach, Mermaid Beach, Main Beach, Robina, Southport, Coolangatta
    • Redlands suburbs (4): Victoria Point, Cleveland, Redland Bay, Thornlands
    • Ipswich suburbs (3): Ipswich CBD, Springfield, Brassall
    • Logan suburbs (3): Logan Central, Browns Plains, Springwood
    • Each page optimized with local keywords, FAQs, and nearby suburb linking for SEO

Week 7-8:

📝 Week 7-8 Notes:

Notes will be added here as work progresses...

Month 3: Advanced Optimization

Week 9-10:

📝 Week 9-10 Notes:

Notes will be added here as work progresses...

Week 11-12:

📝 Week 11-12 Notes:

Notes will be added here as work progresses...

Expected ROI Timeline

Track your progress by checking off completed tasks above